ColourWolf

Mac Tonight? No thanks.

07/03/07

08:59:24 pm, Categories: General Life in China, What the HELL was That?, YouTube et al.

Mac Tonight? No thanks.

Remember THIS guy?

McDonalds Ad Campaign from 1986 featuring this moon man, "Mac Tonight".

Back in 1986, "Mac Tonight" was the poster "boy" for McDonalds. This campaign lasted maybe a year or so. But here in China, he's been resurrected from the ad campaign graveyard. Last night, while Mrs. Colourwolf was working, the tv was on and a new chinese Mac Tonight commercial was played 4 times within 15 minutes.

This one is the original from '86, and the Chinese one is based on this commercial. Note to advertisers: (and this is something people in the US figured out a LONG time ago) Even if you have the catchiest ad campaign around, repeating it OVER and OVER in such a short time may actually elicit adversity toward the ad! This is the same reason I hate Nao Bai Jin & their dancing grandparents ad. That and they advertise drugs to children. In other words, I'm ALREADY sick of this fucking commercial!

Did they resurrect this in the US too? Has McDonald's run out of ideas? I guess I'll find out soon enough.

3 more days!

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Comment from: Meursault [Visitor]

· http://yellowwings.sinocidal.com

He was great, wasn't he? And we all know Grimace started off as Evil Grimace alongside The Hamburglar.

Thailand still uses Mayor McCheese and Big Mac (the Irish policeman with a hamburger for a head) in their promotions. Another reason why Thailand is great.

Permalink 07/19/07 @ 09:12

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These are my posts. There are many like them, but these ones are mine. This is what I do in Shanghai, these are the cities in China I go to, and these are some of my crazier ideas.